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Our Story

  The Devise story begins with when my grandmother would pick me up from middle school every afternoon in her grey minivan. She would always bring me a notepad and insist that I jot down the creative ideas I had that day. This daily ritual is what inspired my first “Seatbelt Purse” design. The purse derives from grey recycled seatbelts that resemble the same ones from my grandmother’s minivan.

  Fast forward to March 2020, when I ended up quarantining at my grandmother's house. Having recently lost her to cancer, I found comfort in using her old sewing machine. This is the same sewing machine used to construct the first Devise purse! From then on, I decided to make more purses breathing life into the brand that exists today.

-Dev
 
 
In loving memory and honor of Florence Chleboun